Strengthen localized operations and promote global cooperation

Against the backdrop of accelerated changes in the global automotive industry, China’s new energy vehicle industry is actively participating in international cooperation with an open and innovative attitude. With the rapid development of electrification and intelligence, the regional structure of the global automotive industry has undergone profound changes. According to the latest data, in the first five months of this year, China’s automobile exports reached 2.49 million units, a year-on-year increase of 7.9%; new energy vehicle exports reached 855,000 units, a year-on-year increase of 64.6%. At the 2025 Global New Energy Vehicle Cooperation and Development Forum held recently, Zhang Yongwei, vice chairman of the China Electric Vehicle Hundred People’s Association, pointed out that the traditional “brand overseas + vehicle investment” model has been difficult to adapt to the new global situation, and the logic and path of cooperation must be reconstructed.

Zhang Yongwei stressed that it is crucial to promote the deep connection between Chinese vehicle enterprises and the global market. Relying on China’s rich vehicle models and relatively complete incremental supply chain based on new energy intelligence, enterprises can empower the development of the global automotive industry, help other countries develop their local automotive industries, and even build local brands to achieve industrial complementarity and win-win resources. At the same time, export digital, intelligent, and standardized service systems to accelerate integration into the global market.

For example, Guangdong Xiaopeng Motors Technology Group Co., Ltd. has explored various market models in the European market, including direct agency, agency system, “subsidiary + dealer” and general agency, and has basically achieved full coverage of the European market. In terms of brand building, Xiaopeng Motors has deepened its presence in local communities and culture through cross-border marketing activities such as sponsoring local cycling events, thereby enhancing consumers’ recognition of the brand.

Collaborative layout of the entire chain ecosystem, battery export becomes the key

As Chinese new energy vehicle companies go global, battery exports have become an important part of the coordinated development of the industry chain. Xiong Yonghua, vice president of strategic operations at Guoxuan High-tech, said that the company’s passenger car product line has developed to the fourth generation of batteries, and has established 8 R&D centers and 20 production bases around the world, applying for more than 10,000 global patent technologies. Faced with the localization of battery production and carbon footprint policies issued by many countries in Europe, the United States and Southeast Asia, companies need to strengthen cooperation with local governments and companies to cope with increasingly stringent market requirements.

Xiong Yonghua pointed out that the EU’s “New Battery Law” requires battery producers to assume extended responsibilities, including the collection, treatment, recycling and disposal of batteries. To this end, Guoxuan High-tech plans to build 99 recycling outlets this year through two modes: building its own recycling supply chain and co-building a recycling system with overseas strategic partners, and build a vertically integrated industrial chain from battery raw material mining to recycling.

In addition, Cheng Dandan, deputy general manager of Ruipu Lanjun Energy Co., Ltd., believes that China is breaking the technology monopoly and realizing the strategic transformation from “OEM manufacturing” to “rule-making” through the innovation of new energy core technologies such as batteries, intelligent driving and electronic control. The green overseas expansion of new energy vehicles is inseparable from the perfect charging and swapping infrastructure, as well as the coordinated layout of the entire chain of vehicles, piles, networks and storage.

Build an overseas service system to enhance international competitiveness

China has become the world’s largest automobile exporter, and has experienced a transformation from selling products to providing services and then to deepening its presence in the local market. As the number of new energy vehicles in the world increases, the value of related companies overseas must continue to extend from R&D, production and sales to use and service links. Jiang Yongxing, founder and CEO of Kaisi Times Technology (Shenzhen) Co., Ltd., pointed out that new energy vehicle models have a fast iteration speed, many parts, and complex technical support. Overseas car owners may face problems such as lack of authorized repair shops and different operating system ecosystems during use.

In the era of digital transformation, automobile companies are facing new challenges. Shen Tao, general manager of Amazon Web Services (China) Industry Cluster, analyzed that safety and compliance are the first step in the overseas expansion plan. Companies cannot just rush out and sell products, and then return them if they fail. Bai Hua, general manager of China Unicom Intelligent Network Technology Solutions and Delivery Department, suggested that when Chinese auto companies establish overseas branches, they should design a global compliance management platform with identifiable risks, controllable processes, and traceable responsibilities to ensure docking with local companies and laws and regulations.

Bai Hua also pointed out that China’s auto exports are not only about the export of products, but also a breakthrough in the overall global layout of the industrial chain. This requires combining with local culture, market and industrial chain to achieve “one country, one policy”. Relying on the support capabilities of the digital base of the entire industrial chain, China Unicom Zhiwang has taken root in local operations and deployed local Internet of Vehicles service platforms and service teams in Frankfurt, Riyadh, Singapore and Mexico City.

Driven by intelligence and globalization, China’s auto industry is shifting from “electrification overseas” to “intelligent overseas”, driving the continuous improvement of international competitiveness. Xing Di, deputy general manager of the AI automotive industry of Alibaba Cloud Intelligence Group, said that Alibaba Cloud will continue to invest and accelerate the creation of a global cloud computing network, deploy full-stack AI capabilities at every node around the world, and serve overseas companies.

To sum up, in the process of globalization, China’s automobile industry needs to constantly explore new models, strengthen localized operations, coordinate the layout of the entire chain ecosystem, and build an overseas service system to cope with the complex international market environment and achieve sustainable development.

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