Recently, Digital China hosted the closed-door seminar themed “AI Present, Digital-Physical Symbiosis – AI Application Implementation in Automotive Industry” in Shanghai. Focusing on the core concept of “AI Empowering Processes”, the seminar delved into the implementation paths of AI in key automotive scenarios like R&D, marketing and overseas expansion. Gathering automotive OEMs, industry chain partners and experts, it offered new insights for automakers’ digital transformation and overseas expansion, helping consolidate their global competitiveness.
AI Empowering Processes: Laying a Solid Foundation for Auto Exports
In his opening speech, Wu Hao, Vice President of Digital China and President of Enterprise Cloud Business Group, stated that the automotive industry serves as a key scenario for Digital China’s digital transformation, with the core development direction of deeply empowering business processes through AI to build core competitiveness. The seminar’s core concept of “AI for Process” acts as a key driver for automakers to break through in overseas expansion. Centering on business processes to integrate AI deeply into operations, it avoids the mistake of introducing AI separately from business workflows. Aligned with the rigid demands of auto export digitalization, it leverages AI to eliminate process bottlenecks, optimize collaboration efficiency, replace human labor with computing power and accumulate user value, laying a solid digital foundation for auto exports.
R&D & Marketing Efficiency Improvement: Consolidating Product Foundations for Exports
As the automotive industry shifts from a seller’s market to a buyer’s market, lean R&D and intelligent marketing have become crucial for automakers to seize overseas markets, with AI as the core driver for efficiency gains in both ends. On the R&D front, Li Minghao, Consulting Partner of Automotive BG at Digital China, noted that R&D digitalization has become a core corporate agenda. Guided by AI empowering processes, it sorts out R&D bottlenecks and collaboration issues, realizing automated decision-making, task execution and process optimization via AI. Applied in competitive analysis, quality inspection and engineering design, it effectively boosts R&D efficiency and makes export products more tailored to overseas market needs. On the marketing front, automotive marketing expert Yu Fei pointed out that in the stock competition era, AI helps automakers shift from experience-driven to data and intelligence-driven operations. Empowering the full marketing cycle of lead generation, conversion and service, human-machine collaboration takes over repetitive tasks, reducing lead waste, improving conversion efficiency and consolidating the foundation of overseas user service and long-term value.
Addressing Overseas Expansion Pain Points: AI Builds Global Competitiveness
Regarding core challenges in auto export digitalization, Deng Bo, Intelligent Marketing Director of Automotive BG at Digital China, clarified that the key lies in understanding the business logic of overseas markets rather than pure technology. Unlike the domestic focus on traffic exposure, overseas markets prioritize conversion efficiency and sustained operations. AI serves as the underlying support to connect the digital closed loop of lead generation, conversion and operation, adapting to differentiated market demands. As auto export competition enters the systematic stage, only the synergy of business, channels and digital capabilities can build sustainable global competitiveness. Going forward, Digital China will continue to focus on AI empowering processes, partnering with industry players to integrate AI deeply into the entire automotive workflow, supporting more automakers to advance overseas expansion and achieve digital-physical integration and intelligent upgrading.
Post time: Dec-23-2025