1. Nissan N7 electric vehicle global strategy
Recently, Nissan Motor announced plans to export electric vehicles from
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China to markets such as Southeast Asia, the Middle East, and Central and South America starting in 2026. This move is aimed at coping with the company’s declining performance and reorganizing its global production layout. Nissan hopes to expand overseas markets and accelerate business revitalization with the help of cost-effective electric vehicles made in China. The first batch of export models will include the N7 electric sedan recently launched by Dongfeng Nissan. This car is the first Nissan model whose design, development and parts selection are fully led by a Chinese joint venture, marking a new stage in Nissan’s layout in the global electric vehicle market.
N7 has performed well since its launch, with cumulative deliveries reaching 10,000 units in 45 days, showing strong market demand. Nissan’s Chinese subsidiary will also set up a joint venture with Dongfeng Motor Group to be responsible for customs clearance and other practical operations, with Nissan contributing 60% of the capital to the new company. This strategy will not only help enhance Nissan’s competitiveness in overseas markets, but also provide new opportunities for the internationalization of Chinese electric vehicles.
2. Advantages and market demand of electric vehicles in China
China is at the forefront of the global electrification process, and electric vehicles are at a high level in terms of battery life, in-car experience and entertainment functions. With the global emphasis on environmental protection and sustainable development, the demand for electric vehicles is growing. Nissan believes that the foreign market also has a strong demand for cost-effective electric vehicles made in China, especially in emerging markets such as Southeast Asia and the Middle East.
In these markets, consumers’ focus on electric vehicles is mainly on price, range and intelligent functions. The advantages of Chinese electric vehicle manufacturers in these areas have given Nissan’s N7 and other models a good market prospect. In addition, Nissan also plans to continue to launch electric vehicles and plug-in hybrid models in China, and will release its first plug-in hybrid pickup truck in the second half of 2025 to further enrich its product line and meet the needs of different markets.
3. Unique advantages of domestic automobile brands
In the Chinese auto market, in addition to Nissan, there are many well-known brands such as BYD, NIO, and Xpeng, each of which has its
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own unique market positioning and technological advantages. BYD has become an important player in the global electric vehicle market with its leading position in battery technology. NIO has attracted a large number of consumers with its high-end electric vehicles and battery swap model, emphasizing user experience and intelligence. Xpeng Motors has continuously innovated in intelligent driving and car networking technologies, attracting the attention of young consumers.
The success of these brands not only relies on technological innovation, but is also closely related to the rapid development of the Chinese market. The Chinese government’s policy support for new energy vehicles, the improvement of infrastructure construction, and consumers’ demand for environmental protection and smart travel have all provided a good soil for the rise of domestic auto brands.
Conclusion
Nissan’s N7 electric car is about to enter the Southeast Asian and Middle Eastern markets, marking a further deepening of its global strategy. With the continuous advancement of China’s electric vehicle technology and the growth of market demand, more Chinese-made electric vehicles will enter the international stage in the future. Domestic auto brands are injecting new vitality into the global electric vehicle market with their unique advantages. In the face of fierce market competition, how to continue to innovate in technology, price and user experience will be the key to the future development of major auto brands.
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Post time: Aug-01-2025